Articles

How your boring brand can win on social media

You may think social media is designed for exciting brands like Google or MTV. And who could blame you, as these brands both have millions of followers. Because of this, you may think there’s no place for your boring brand on social media, right? Think again. Here is one brand that’s making some noise in […]

Passion Is Powerful

A few months ago I had the pleasure of working with Germania Insurance at their annual sales conference. The night before, at dinner, I was fortunate to sit at the table with Matt Sodolak. I use the word “fortunate” because I was about to witness what I would best describe as TRUE PASSION for your profession.